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The coffee of the day originates from Ethiopia and is renowned for a wonderful old story – the legend of the goat herder Kaldi. Legend has it that it was Kaldi, the goat herder, who was the first to stumble upon the coffee berries, discovering their energizing qualities – he noticed that after his goats ate the berries from a certain tree, even the oldest ones would feel rejuvenated. Kaldi brought some berries to a nearby monastery, where they started using them to brew tea and many years later, developed the brew into the coffee you are drinking today. The coffee in the brewer today is delicately acidic, with notes of bergamot, black tea and blood orange.
Enjoy and happy holidays!
Today’s coffee is from Guatemala, from the district of Quetzaltenango and the FECCEG cooperative. FECCEG is one of the larger cooperatives we are working with, with almost 2000 member farms. Of these 2000 farms, about 25% are administrated by women. FECCEG was founded in 2006 and is a non-profit organization, with a special focus on helping and guiding small farmers through the difficulties of the international coffee exchange. By focusing on creating strong networks and powerful negotiation skills, they are highly successful. The coffee itself is full and delightful, the most outstanding taste notes being those of baked walnut, pink grape and chocolate.
Enjoy and happy holidays!
The coffee of the day originates from Ethiopia and is renowned for a wonderful old story – the legend of the goat herder Kaldi. Legend has it that it was Kaldi, the goat herder, who was the first to stumble upon the coffee berries, discovering their energizing qualities – he noticed that after his goats ate the berries from a certain tree, even the oldest ones would feel rejuvenated. Kaldi brought some berries to a nearby monastery, where they started using them to brew tea and many years later, developed the brew into the coffee you are drinking today. The coffee in the brewer today is delicately acidic, with notes of bergamot, black tea and blood orange.
Enjoy and happy holidays!
This year’s Advent Calendar, apart from the delicious coffee, brings you 25 handcrafted labels, celebrating our Nordic lifestyle and December Hygge.
We have designed each label interactively, so you can scan the QR code on each Advent Calendar Coffeebrewer label and discover the world of every individual coffee in our Advent Calendar.
Discover the story behind each coffee and answer our daily Coffee Quiz Questions for the chance to win wonderful prizes every day!
Once you have a QR Code reader installed on your smartphone, you scan your desired QR Code by following these simple steps:
1. Open the QR Code reader on your phone.
2. Hold your device over a QR Code so that it’s clearly visible within your smartphone’s screen.
3. Two things can happen when you correctly hold your smartphone over a QR Code.
- The phone automatically scans the code.
- On some readers, you have to press a button to snap a picture.
- If necessary, press the button.
4. Your smartphone will read the code and navigate to the intended webpage destination.
Yes, there will be daily quiz questions related to each individual Coffee on the Advent Calendar labels. You will be able to access the questions by scanning each QR code on each label and submit your answer via the designated form.
Each quiz questions corresponds to each Coffee day in the Coffee Advent Calendar. In order to answer each question, you have to read the description of each coffee of the day.
There will be 25 Quiz Questions, corresponding to the 25 Advent Calendar Coffee varieties, each different everyday.
There are 2 ways to win prizes:
1. Take part in our Quiz& Learn by answering our daily questions
2. Leave your Review concerning what you think about our coffee, our innovation, our service and our brand in general. You will find the review button available on our webshop on the left hand side.
Every day between December 1- 25 there will be announced 4 winners, daily, corresponding to the following prize bundles:
Quiz & WIN 1st prize = Cocktail kit + 2 x 5 pcs. boxes + 7 CoffeeCards + free freight
Quiz & WIN 2nd prize = 1 x 10 pcs box + 2 x 5 pcs boxes + 5 CoffeeCards + free freight
Quiz & WIN 3rd prize= 2 x 5 pcs box + 3 CoffeeCards + free freight
Review 4th prize = 3 x 5 pcs. boxes + 3 CoffeeCards + free freight
Yes! Each participant in our Coffee Quiz&Learn will automatically receive a discount coupon code for a variety of our products!
After submitting your question answer via the designated form, you will receive a confirmation email containing your coupon code which can be used on our entire webshop products upon checkout.
Each participant in the Coffee Quiz & Learn will get a unique 10% coupon code, applicable to our wide range of products, upon checkout on our webshop.
The Quiz & Learn Raffle will run between December 1st - 25th, and you will get the chance to win amazing prizes daily, by answering different questions every day.
There will be 4 Raffle winners announced every day between December 1st and December 25th.
The winners will be individually contacted by our company representative via email in order to establish the details of shipping the prizes.
*The raffle winners announced between the 18th and 25th of December will receive their prizes in the 2nd week of January, due to The Brew Company being closed for the holidays.
