The coffee beans, or seeds as they actually are, normally come in pairs of two and are called flatbeans. But! – the coffee in today’s coffeebrewer is a “peaberry” coffee, which means that there is only one small pea-like bean inside the fruit. Usually peaberries would be separated from the normal flatbeans, as they differ in both size and texture, therefore behaving differently during the roasting process. As today’s coffee is a 100% peaberry type, it develops and roasts very nicely and evenly. The coffee itself has lovely, strong notes of orange, chocolate and puff pastry. Enjoy and Happy Holidays!
The coffee of the day originates in India, more specifically in Araku Valley towards the Northern part of the country. Coffee was introduced here in the early 19th century and the industry has expanded a lot ever since. In 2007 the cooperative SAMTFMACS (Small and Marginal Tribal Farmers Mutually Aided Cooperative Society) was founded. The coffee you’ll be tasting today is round, soft and sweet with a subtle but long aftertaste. Enjoy and Happy Holidays!
Today’s Coffeebrewer is the first of the decaf varieties you’ll taste in this year’s calendar. It actually originates from the same cooperative as one of our most popular coffees – Honduras Capucas which you have tasted on Dec 1st, however, its journey from the berry to the cup is quite different from that of the “usual” Honduras. That is due to the fact that it undergoes the Swiss Water decaf process – a process using osmosis to break away the caffeine from the coffee, without using any kind of chemicals. The coffee itself has a sweet, fatty and full-bodied taste of cashew nuts, nectarines and chocolate. Enjoy and Happy Holidays!
Today’s coffee is a CO2, decaf coffee from Ethiopia. Most people know of CO2 as a natural element, found for example in the air we breathe and in the sparkling water we drink. In the case of our coffee, CO2 is used as a way of extracting the caffeine without altering the aromatic molecules that give the coffee its flavour and aroma. This coffee is one of the milder coffees in our calendar, with fine and delicate notes of Muscovado sugar, yellow kiwi and oat. Enjoy and Happy Holidays!
This year’s Advent Calendar, apart from the delicious coffee, brings you 25 handcrafted labels, celebrating our Nordic lifestyle and December Hygge.
We have designed each label interactively, so you can scan the QR code on each Advent Calendar Coffeebrewer label and discover the world of every individual coffee in our Advent Calendar.
Discover the story behind each coffee and answer our daily Coffee Quiz Questions for the chance to win wonderful prizes every day!
Once you have a QR Code reader installed on your smartphone, you scan your desired QR Code by following these simple steps:
1. Open the QR Code reader on your phone.
2. Hold your device over a QR Code so that it’s clearly visible within your smartphone’s screen.
3. Two things can happen when you correctly hold your smartphone over a QR Code.
- The phone automatically scans the code.
- On some readers, you have to press a button to snap a picture.
- If necessary, press the button.
4. Your smartphone will read the code and navigate to the intended webpage destination.
Yes, there will be daily quiz questions related to each individual Coffee on the Advent Calendar labels. You will be able to access the questions by scanning each QR code on each label and submit your answer via the designated form.
Each quiz questions corresponds to each Coffee day in the Coffee Advent Calendar. In order to answer each question, you have to read the description of each coffee of the day.
There will be 25 Quiz Questions, corresponding to the 25 Advent Calendar Coffee varieties, each different everyday.
There are 2 ways to win prizes:
1. Take part in our Quiz& Learn by answering our daily questions
2. Leave your Review concerning what you think about our coffee, our innovation, our service and our brand in general. You will find the review button available on our webshop on the left hand side.
Every day between December 1- 25 there will be announced 4 winners, daily, corresponding to the following prize bundles:
Quiz & WIN 1st prize = Cocktail kit + 2 x 5 pcs. boxes + 7 CoffeeCards + free freight
Quiz & WIN 2nd prize = 1 x 10 pcs box + 2 x 5 pcs boxes + 5 CoffeeCards + free freight
Quiz & WIN 3rd prize= 2 x 5 pcs box + 3 CoffeeCards + free freight
Review 4th prize = 3 x 5 pcs. boxes + 3 CoffeeCards + free freight
Yes! Each participant in our Coffee Quiz&Learn will automatically receive a discount coupon code for a variety of our products!
After submitting your question answer via the designated form, you will receive a confirmation email containing your coupon code which can be used on our entire webshop products upon checkout.
Each participant in the Coffee Quiz & Learn will get a unique 10% coupon code, applicable to our wide range of products, upon checkout on our webshop.
The Quiz & Learn Raffle will run between December 1st - 25th, and you will get the chance to win amazing prizes daily, by answering different questions every day.
There will be 4 Raffle winners announced every day between December 1st and December 25th.
The winners will be individually contacted by our company representative via email in order to establish the details of shipping the prizes.
*The raffle winners announced between the 18th and 25th of December will receive their prizes in the 2nd week of January, due to The Brew Company being closed for the holidays.
