A museum attendant nearby nearly jumped—because, according to the artwork’s concept, Jørgen’s question had just activated the piece. A crowd began to gather. The intention was that the work would only “come alive” once an intellectual dialogue was initiated.
But Jørgen—who simply thought he might be able to buy something to take home—had now unofficially inaugurated the artwork, and received applause from a group of art students. He looked puzzled and asked:
“So that was it? It became art because I asked the price?”
A young art historian, thrilled, replied:
“Exactly! You asked the right question without even knowing it!”
Jørgen scratched his head, smiled a little, and said:
“Well… if I’d known it was that easy, I’d have brought my old garden tractor and put it in here. Plenty of people wonder about that too.”